Client
Connexion
Services
Branding
Connexion is a dance studio based in Sliema Malta, offering a variety of specialised classes in kizomba, salsa and bachata. Their goal is to create memorable events and experiences for their students to learn, evolve and gain confidence when it comes to dancing in social events.
A fun, and bold brand identity was created for connexion to reflect the intimate yet lively characteristic of the studio and its team. The project revolves around creating a striking brand identity that is fresh, modern, and customized to adapt the studio's character.
The wordmark emphasizes the brand name and the studio's central concept - the connection built between students, creating a bond with students and striving away from the rigid structure of a dance school.
The colour palette is free flowing and adaptable according to the type of communications, advertising, promotions and merch they would be creating in the future. The colours most of the time revolve around fun, bold, and fresh colours varying from neons to soft pastels with a contrasting sleek black.
