Client
Un!limited
Services
Branding
Un!limited, a leadership consulting start-up business focusing on leading with confidence and harnessing their power for a greater team. The brand's identity resonates with power, confidence and strives on adventure. Embodied in the name itself, un!limited focuses on the unlimited potential one has to become a great leader, building high-performance environments, and solving the most pressing leadership challenges one faces in their career.
The logo merges Rebel and Lover archetypes, using soft and bold shapes for a modern, recognizable look. The exclamation mark and accent dot highlight the brand's unlimited potential. The typeface features sharp edges and corners, while the accent line introduces softness and warmth.
Brand communication focuses on using photography with the following elements.
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Human element outside of corporate environments
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Travel Photography emphasizing becoming a great leader by leading to unlimited potentials
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Texture Photography to help keep the brand minimal and provide easy ease on the eyes
